Email marketing & nurturing your mailing list
We write and run your welcome emails, follow-ups and newsletters, sent from your name to the people who already asked about you.
- Your Hotel09:12Your dates are held, SarahHere's everything you asked about, and how to confirm.
- Your HotelTueWhat guests ask before they bookParking, late check-in and the spa, with short answers.
- Your HotelFriThe terrace opens again in MayDinner outside, Thursday to Sunday.
Thanks for asking about 12 to 14 June, Sarah. Your room is held until Thursday, and you can confirm in one click.
Confirm your stay- Sent
- 486
- Opened
- 71%
- Clicked
- 23%
- Booked
- 7
Example email. The numbers are placeholders.
Follow-ups
Someone fills in your form and gets a reply straight away. Two days later they get answers to the usual questions, and on day five a link to book. It stops as soon as they book or reply.
- Straight awayThanks, and what happens next
- Day 2Answers to the usual questions
- Day 5A link to book a time
Stops as soon as they book or reply
Example follow-up
Dinner outside from Thursday to Sunday, all summer. Past guests book first.
Reserve a tableExample newsletter
Newsletters
Openings, events, new services and seasonal offers. We write when you have something worth saying and send it to the people it fits.
Segments
Past guests hear about next season. New enquiries hear about what you do. Nobody gets an offer for something they already bought.
- Enquired, did not book
- Last visit over 6 months ago
- Opened one of the last 3 emails
Example segment
Before we send anything, we set up your sending domain properly and clean your list. That groundwork decides whether your emails arrive.
- Your domain is authenticated
SPF, DKIM and DMARC set up, so inboxes know the email is really from you.
- Old and bounced addresses removed
Addresses that bounce damage your sender reputation, so they come off the list.
- Only people who agreed to hear from you
Opt-in and enquiry lists only, in line with UK GDPR and PECR.
- One-click unsubscribe on every email
Easy to leave, which keeps you out of the spam folder.
- SPFWho may send for yourhotel.co.ukPass
- DKIMSigned, so nobody can fake itPass
- DMARCWhat inboxes do with fakesPass
Example domain check
Every month you see who opened, who clicked, who replied and which emails led to bookings. In plain English, no dashboards to learn.
- Instant reply7
- Invite to book4
- Usual questions2
- Newsletter1
Example report. Yours shows your own numbers.
- No. The enquiry sequence works from the very first enquiry, because it replies to people as they arrive. A newsletter can wait until your list is worth writing to.
- We work in the platform you already have, or set one up if you don't. Either way the account and the list are yours, and they stay yours if you ever stop working with us.
- We set up your sending domain (SPF, DKIM and DMARC), clean out old and bounced addresses and only send to people who agreed to hear from you. Those are the things that decide whether an email reaches the inbox.
- Yes, when it's done properly. We only email people who opted in or enquired with you, every email has a one-click unsubscribe, and we follow UK GDPR and PECR.
- Yes. We learn how you talk to your clients and write in that voice, and you read and approve every email before it goes out.
- We don't promise a timeline, because it depends on how many enquiries you get and who is on your list. The first sequence goes live once you approve it, and we report from the first send.
- Usually, where the system allows it. Our systems team handles the connection, so new enquiries and bookings flow into your email without anyone copying them across.
- It depends on how many emails you need and how often you send. We quote after one call, once we know your business and your list.