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OTAs took 63.4% of independent hotel bookings last year. ChatGPT reads your website the way a guest reads Google. Six steps to fix both, from a real resort build.
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Your new page converts at 3.0% against 2.4%. Before you call it a win, look at the confidence interval. Here is how to read one, using a WHO study and the jewellery site from part one.
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Normally if we can, we use probability. But when comparing data, we are talking about the odds ratio, not probabilities.
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