Website pages, ads, emails and sales letters, written from research into the people who buy from you. You approve every line before it goes out.
An example homepage for an invented firm of accountants, rewritten line by line. Welcome to our website: Know your tax bill in March, not January.. We are a leading provider of quality services since 2010: We file your return early and tell you what you owe, so the deadline holds no surprises.. Learn more: Book a 15-minute call.
Example markup, written for this page. The business is invented.
Your visitor arrives with three questions. Is this for me? Can I trust them? What happens next? Most pages answer none of them. They open with the company.
Buyers spot ChatGPT copy in one sentence: the same tidy phrases every other site uses. Once they notice, they stop trusting the rest of the page.
Your buyer came to find out what they get. A list of services makes them do the work.
They opened three competitors. If your page reads the same, price is the only thing left to compare.
A form with nine fields on a first visit loses the person who was nearly ready.
Four rewrites for made-up businesses, so you can judge the craft for yourself. Pick a tab.
Examples written for this page. The businesses are invented.
One voice from the first ad a buyer sees to the email that confirms their booking.
01Homepages, service pages and the landing page each ad points to. Written before the design, so the layout serves the words.
02Headlines for the moment someone searches, and hooks for the moment they scroll. Several versions, so the numbers pick the winner.
03The welcome series, the follow-up after an enquiry and the email that brings a past customer back.
04Long copy for the buyer who reads every word before a big decision, laid out to be read on paper.
05Captions that finish the thought a post starts, and scripts for the videos you record to camera.
06The rules for how your business sounds, written down, so your team and every future writer stay on voice.
Before we write a line, we find out who buys from you, what worries them and the exact words they use to say it.
Calls with you and your team, then your reviews, enquiries and the questions people ask before they buy.
We collect their phrases word for word. The best lines on a page are often ones a customer said first.
Every claim is built on something we found. If we cannot back a line, it does not go in.
We read it aloud, check it against the research and watch how buyers respond once it is live.
A page is read in order. Each part has one task, and it hands the reader to the next.
Stops the right person and tells them this page is for them.
Shows them you understand the problem better than they could put it.
Proves you can solve it, with facts they can check.
Makes the next step small, clear and easy to take.
Ads get a shorter shape that earns the click and leaves something to find out. Emails start with the problem and end with the relief. Stories open at the moment it went wrong.
We wrote our web development and paid ads pages, and the one you are reading. Read them the way your buyer would.
Tell us which page is not pulling its weight. We will read it before we call.
We write in your voice and in UK English, and read every page aloud before you see it. Anything that sounds generated is cut.
If a line could sit on any company's website, it does not go on yours.
The reader should recognise themselves in the first line.
Phrases lifted from your reviews and enquiries.
A number, a name or a detail they can check.
If a line trips the tongue, it trips the reader.
