21. Oktober 2026•1 min read
Hotel low season is strange in October
The students who ran the front desk all summer are back in class, and the owner is at the reception again. Two fixes that don't need another hire.
Read MoreDER Blog für mehr Kunden.
Einfache Marketing-Taktiken, die für lokale Unternehmen wirklich funktionieren. Keine Floskeln, keine Theorie, nur erprobte Strategien, die Sie diese Woche nutzen können, um mehr Kunden zu gewinnen.
18. Oktober 2026•11 min read
How to get more direct bookings for your hotel (and get found on ChatGPT)
OTAs took 63.4% of independent hotel bookings last year. ChatGPT reads your website the way a guest reads Google. Six steps to fix both, from a real resort build.
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7. Oktober 2026•5 min read
Is your A/B test win real, or just luck?
Your new page converts at 3.0% against 2.4%. Before you call it a win, look at the confidence interval. Here is how to read one, using a WHO study and the jewellery site from part one.
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30. September 2026•3 min read
Why your A/B test results are lying to you
Normally if we can, we use probability. But when comparing data, we are talking about the odds ratio, not probabilities.
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25. September 2026•11 min read
How to choose a web design agency in the UK: costs, timelines and red flags
What a UK web design agency typically costs, how long a build takes, the questions to ask before you sign and the red flags that cost you later.
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20. Oktober 2025•2 min read
How to Market Your Local Business Online
You want more customers, right? More bookings, more purchases. The answer is simple - online marketing. Here are the basics that get you noticed, booked, and paid.
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19. Oktober 2025•2 min read
What the Hell Do People Mean by "Systems"?
Every guru online says, 'You need systems.' Sitting there I thought - what is this, a vending machine? That's when it clicked. That's exactly what it is.
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18. Oktober 2025•2 min read
Don't Respect Your Client
I went to a doctor once who showed up in a hoodie, overweight, with zero energy - and I couldn't take a single word of his advice seriously. Here's what that taught me about your business.
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