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Generative Engine Optimisation

Get Cited by AI Search

ChatGPT, Perplexity, and Google AI Overviews are replacing search results. We make sure they recommend you — not your competitors.

What is generative engine optimisation?

Generative engine optimisation is the practice of helping AI systems understand, retrieve, and cite your brand when users ask commercial questions. It combines technical SEO, entity clarity, structured data, extractable content, and authority signals.

Traditional SEO helps you rank as a result. GEO helps you become part of the answer.

We optimise for every major AI engine

ChatGPT
OpenAI Search & Browse
Perplexity
AI Answer Engine
Google AI Overviews
SGE / AI Mode
Bing Copilot
Microsoft AI Search

GEO vs SEO: What Changes?

You need both. SEO earns discoverability in search. GEO earns citations in AI-generated answers.

FocusTraditional SEOGEO
Primary goalRank higher in search resultsGet cited inside AI answers
Content formatOptimised landing pages and articlesDirect answers, FAQs, tables, and extractable passages
Technical layerCrawlability, speed, metadata, canonicalsSchema depth, entity clarity, AI crawler access, llms.txt
Authority signalBacklinks and relevanceCitable evidence, brand mentions, and prompt-level relevance

3x

More AI citations on average

60%

Of searches will be AI-generated by 2026

4 wks

To first measurable citation lift

What We Actually Do

GEO is not keyword stuffing for AI. It is a systematic program to make your brand the answer AI reaches for.

AI Citation Strategy

We identify the exact queries where AI recommends competitors and engineer a path to displace them with your brand.

Entity & Schema Optimisation

Structured data and entity relationships that help AI models understand who you are and what you do — precisely.

AI-Ready Content

Content written for both humans and AI crawlers: concise, authoritative, directly answering the questions AI engines pull from.

Prompt Visibility Audit

We test hundreds of prompts across ChatGPT, Perplexity, and Gemini to map where you appear — and where you don't.

Brand Mention Building

Strategic placements across high-authority sources that AI models index, so your name surfaces in AI-generated answers.

Monthly Citation Reporting

Clear reporting on how often and where AI models cite your brand, with trend data and competitive benchmarking.

Our GEO Process

A four-step programme from zero visibility to consistent AI citations.

01

Visibility Audit

We run your brand, services, and key queries through every major AI engine to map your current citation footprint.

02

Entity & Content Blueprint

We build a schema and content plan that tells AI models exactly who you are, what you do, and why you're the authority.

03

Content & Authority Build

We publish AI-ready content, earn brand mentions on indexed sources, and optimise existing pages for generative retrieval.

04

Track & Iterate

We monitor citation rates monthly across all major AI engines and adjust strategy based on what's moving the needle.

Why now?

AI is already answering your customers’ questions. Are you in the answer?

Traditional SEO gets you a blue link. GEO gets you cited as the trusted source inside the answer itself. Businesses that build AI authority now will be nearly impossible to displace in 24 months.

AI search growing 4x faster than traditional search
Zero-click answers now account for 60%+ of queries
Early movers earn citation spots competitors can't buy
Start Your GEO Programme

GEO Questions Businesses Ask First

These are the same question patterns AI systems use when deciding what to cite.

What is generative engine optimisation?

Generative engine optimisation is the process of making your brand and content easier for AI systems such as ChatGPT, Perplexity, and Google AI Overviews to understand, retrieve, and cite in their answers.

How is GEO different from traditional SEO?

SEO helps your pages rank in traditional search results. GEO helps your brand appear inside AI-generated answers by improving extractability, structured data, entity clarity, authority signals, and prompt-level relevance.

Which AI platforms does Rosey Co. optimise for?

We focus on the major answer engines and AI search layers, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot, while also improving the underlying search foundations those systems rely on.

How long does GEO take to show results?

Initial movement can appear within a few weeks on fast-moving systems, but durable citation gains typically come from ongoing improvements to content structure, schema, internal linking, and third-party authority over several months.

Free Audit

Find Out If AI Is Recommending You

We run a free prompt visibility audit across ChatGPT, Perplexity, and Google AI Overviews for your business — no commitment.