Clare Smith Artwork

Clare Smith, a Belfast-based visual artist selling at St George's Market, was relying on an outdated Wix website with no SEO strategy and no Google Business Profile. Her work — detailed landscapes of Northern Ireland and imaginative mixed-media dreamscapes — wasn't being discovered online, and there was no way for collectors outside of the market to browse or purchase prints digitally.

RoseyCo replaced the Wix site with a custom Next.js portfolio and e-commerce platform showcasing two distinct collections across 27 artworks. The shop features print variants in A4 and A3 sizes with a full shopping cart experience. SEO was implemented from the ground up alongside a Google Business Profile to capture local and regional search traffic. The site includes a blog, newsletter signup, and contact integration to build an ongoing relationship with collectors beyond market days.