In 2025, AI is no longer a "nice-to-have" — it's the difference between burning budget and dominating your local market. At Rosey Co., we've used AI-powered campaigns to deliver 200–500% ROAS for dozens of local businesses, from cafes in Sydney to gyms in Melbourne and retailers in Perth.
This guide shows you exactly how local businesses can harness AI on Facebook and Google Ads without needing a PhD in machine learning.
Why AI Matters for Local Businesses Right Now
Google's Performance Max and Meta's Advantage+ suite are now fully AI-driven. They decide where your ad dollars go in real time — and they punish manual, outdated campaigns.
AI reads thousands of signals (weather, time of day, device, scroll speed, past purchases) and adjusts bids and creatives faster than any human ever could.
The Tools & Tactics We Use at Rosey Co.
Clean Data First
Garbage in, garbage out. Connect your CRM, Google Analytics 4, and Meta pixel properly so the AI actually has something smart to work with.
Creative Automation
Meta's AI can generate 50+ headline/image combinations in seconds. We let it do the heavy lifting, then refine the top performers with local flavour.
Predictive Audiences & Lookalikes
Upload your customer list → AI finds people within 10 km who act the same way. One Brisbane retailer saw conversion rates jump 40% after switching to postcode-layered lookalikes.
Real-Time Bid Optimisation
AI raises bids when it's raining in Melbourne (people search "indoor activities") and lowers them at 2 am. A Perth florist hit 5:1 ROAS in three months purely from weather-triggered bidding.
Real Rosey Co. Case Study
Perth Florist – Valentine's Day Campaign
- Manual campaign (previous agency): 2.3:1 ROAS
- Rosey Co. AI-driven campaign: 5.1:1 ROAS
- Spend → Revenue: $8,400 → $43,200
The only change? Letting AI handle creative testing, bidding, and audience expansion while we provided strategic oversight.
Common Mistakes (And How to Avoid Them)
⚠️ Blindly trusting AI - Always run human-reviewed A/B tests on winning creatives
⚠️ Ignoring privacy laws - Make sure your pixel and data collection comply with regulations
⚠️ Starting too big - Pilot AI on 20% of budget first
Your Next Step
AI isn't coming — it's already here. The businesses that win in 2025 will be the ones who embrace it with the right partner.
At Rosey Co. we only get paid when you win (small retainer + 15% of net ROAS). Book a free 15-minute audit and we'll show you exactly where AI can 3X your results.
Want Results Like These?
Book a free strategy call and discover how we can help grow your business.
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