Most local businesses waste 40–60% of their Facebook ad spend. Here's how Rosey Co. clients are hitting 4–8:1 ROAS consistently — even with iOS privacy changes and rising CPMs.
The ROI Formula That Actually Works
ROI = (Revenue from ads − Ad spend) ÷ Ad spend
Our benchmark for sustainable growth: minimum 4:1. Anything less and you're just buying vanity metrics.
The Tactics That Move the Needle
Hyper-Local Audience Layering
Combine 5–10 km radius + interest targeting + lookalike of your best customers.
A Gold Coast surf shop went from 1.8:1 to 6.2:1 ROAS in 30 days with this alone.
Aggressive Retargeting
- Website visitors (30-day window)
- Video viewers (50%+)
- Add-to-cart abandoners
Warm audiences convert 5–10× better than cold traffic.
The 70/30 Budget Rule
- 70% prospecting (new customers)
- 30% retargeting (closing the sale)
Most businesses get this backwards and wonder why ROI tanks when they scale.
Creative That Stops the Scroll
- 3-second hook
- Local landmarks or slang
- UGC-style video (phone footage beats polished ads in 2025)
Real Numbers from Rosey Co. Clients
Cairns Cafe – 90-Day Campaign
- Ad Spend: $8,120
- Revenue Tracked: $50,400
- ROAS: 6.21:1
The secret? Daily creative refreshes, tight audience layering, and our 15% performance fee model that keeps us obsessed with your results.
Why Our Model Changes Everything
Traditional Agencies: Charge $3k–$10k retainers win or lose.
Rosey Co. Model: Small retainer + 15% of net ROAS. When you make more, we make more. Zero incentive to fluff metrics.
Stop Guessing, Start Scaling
Want to stop guessing and start scaling with confidence? Book a free 15-minute audit and we'll show you exactly where the leaks are in your current campaigns.
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